SAV-MOR Drug Stores have developed the positioning line, “It’s Time To Get Better”. It’s the essence of the big difference between SAV-MOR Drug Stores and the corporate mentality of the chain operations. The “neighborhood” quality of our stores is always emphasized in all we do.

Our most recent radio and television campaign positioned the independently owned and operated Sav-Mor pharmacies against the large national chains. The customer service focused campaign establishes the Sav-Mor pharmacist as “your personal pharmacist” along with the idea that “nobody cares more for the customer than the owner."

The primary aspect of the SAV-MOR Drug Store Advertising Circular Campaign is to keep our printed Brand Name out in fourteen direct mail deliveries yearly, utilizing tab and coupon book formats. Each store controls local delivery and saves dramatically.

The cumulative effect is over ten million pieces yearly at a price not achievable by independents.

SAV-MOR Drug Stores is also working to establish innovative in-store promotions with our broadcast partners. All of this means increased awareness and sales at a lower cost for you.

Positive public relations are, and will always be, a focal point of SAV-MOR Drug Stores’ efforts. We employ a twelve-month plan of action with a local public relations firm. The focus of the SAV-MOR Drug Store public relations effort is Pharmacy Benefit Managers.

It all goes back to:
“It’s Time To Get Better”.